Strategic. Creative. Storyteller
Jasmine Walker
Welcome to my online portfolio.Â
I have 14+ years of experience in television marketing. I pride myself on launching successful campaigns that drive viewership, ratings, audience engagement, show renewals, and the bottom line. I have a track record of spearheading integrated marketing/branding strategies that set the industry standard. I aim to innovate ground-breaking marketing initiatives to support B2B, trade and consumer-facing promotions across on-air, social, digital, broadcast, cable, and ad sales.
I have a deep commitment to entertainment and the arts. Take a moment to browse my site, and please do not hesitate to get in touch if you have any questions about my work.
My World, My Work
I've had the unique opportunity to launch top-tier, impactful, and disruptive marketing campaigns for over 100+ series/shows/specials. I'm well-versed in launch, generic, image, and episodic/topical promotions.
Branded. Integrated. Digital. Social
​
I led the creative, strategy and production of branded content and brand partnership solutions across a major portfolio of brands. I have experience collaborating with ad sales, portfolio solutions, client solutions, ad products and digital revenue teams to create and produce content for synergistic, cross-promotional opportunities.
​
​
​
Custom Shoots
I've had the distinct honor of shooting custom promotions from concept to completion across a wide array of shows. I have a solid background in managing the production of photo/video shoots, design, layout, creative copywriting and audio production. I oversee the production of all creative concepts that are used in all visual communication mediums including (not limited to) original video, marketing, social media, and ad sale creative.
